From Low Trust to Parent Confidence — Funtad Builds Strong Review-Driven Growth

Funtad, an emerging brand in the educational toys and kids’ activity space, offered engaging and creative products but faced challenges in building trust among parents due to limited reviews and low product visibility. Hyperatings helped strengthen their marketplace presence by building consistent and credible review signals.

Rating Lift

3.9★ → 4.6★

Reviews

2,200+

Conversion

2.7X Growth

Duration

40 Days

Campaign Objectives

  • ✓ Build strong trust among parents through better product ratings.
  • ✓ Increase review volume to improve purchase confidence.
  • ✓ Enhance product visibility across marketplaces.
  • ✓ Drive higher conversions through social proof.

The Challenges

  • Low review count affecting trust in a sensitive kids’ category.
  • Parents hesitant to purchase without strong feedback signals.
  • Highly competitive educational toys market.
  • Difficulty in standing out among established brands.
  • Low conversion despite decent product engagement.

The Result of Working with Us

We implemented a structured review growth strategy focused on trust and consistency.
✓ Generated 2,000+ high-impact reviews across key product listings.
✓ Improved overall product ratings, increasing parent confidence.
✓ Boosted conversions by 2.7X through strong social proof.
✓ Enhanced product visibility and discoverability across platforms.
✓ Positioned Funtad as a more trusted and reliable choice in the kids’ learning category.
Educational Toys Review Growth Parent Trust Marketplace Scaling Conversion Boost
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